We are launching In-Page Push Ads (Beta)

Today we are rolling out In-Page Push Ads on Highpay Ads. This is a new format that sits alongside banners and text ads — built for high-visibility placements without taking over the full page.

If you have used browser push notifications for marketing, the visual language will feel familiar: a compact card with an icon, headline, and one or two lines of copy. The difference is that in-page push runs inside the site tab. No permission prompt, no OS-level notification tray. The unit slides in from a corner you configure — bottom-right is the default — and stays until the visitor closes it or navigates away.

In-page push ads appear as a small card that slides in from a corner of the screen. Each unit shows an icon, a short title, and a brief description. Placements are clearly labeled as an ad and include a close button so visitors stay in control. We added the close button on purpose: push that traps users tends to hurt publisher trust and advertiser performance over time.

During beta we are watching frequency and delay settings closely. A five-second delay after page load with a cap of one push per session per zone is a sensible starting point for most crypto news sites. Aggressive timing — instant pop on every page view — usually spikes impressions but tanks engagement. Treat push like seasoning, not the main course.

For advertisers, enable in-page push when you create a campaign. Upload a small icon plus your headline and description — push creatives use the same CPC or CPM bid model as the rest of your campaign. On push placements you pay 10% less than your campaign bid, so you can test the format without a separate pricing tier. Read the full In-Page Push format guide for details.

For publishers, in-page push is available as a dedicated zone type for verified premium publishers. Create a push zone, paste the embed code, and configure delay, frequency cap, and corner position in your zone settings. Standard banner and text zones are unchanged — push is an optional extra inventory line.

In-Page Push is in beta while we gather feedback from advertisers and publishers. If you are already running campaigns, add push creatives to an existing campaign or start a new one from the advertiser dashboard. Questions on bids and models? Check pricing or reach out through your account — we would love to hear how push performs on your sites and offers.