Ad format
Text ads.
Title + description that fit any zone size.
Lightweight native-style placements with a headline and optional description — no image required. They adapt to the publisher zone dimensions. On CPM campaigns text impressions cost 80% of your CPM bid; on CPC they follow your click bid.
- Headline + optional description — no banner image needed
- Fills any zone size when no matching banner is available
- CPM text impressions billed at 80% of your CPM bid
For advertisers
Enable text ads in your campaign form alongside banners. One title and description is used across all compatible zones.
For publishers
Text ads can appear in standard banner zones as a fallback fill, helping you monetize inventory even when advertisers have no matching banner size.
Explore other formats.
Each format fits different inventory and campaign goals.
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